You, Inc., or Reasons to Think of Yourself as a Company


Creative Commons License photo credit: Lawl

Many businesses have a number of advantages over individuals: strong brands, an expectation they’ll invest, a marketing department, market power and more. You can tap some of those advantages by thinking of yourself as a company: there’s you, and then there’s You, Inc.

Why would you want to do this? I often find looking at familiar issues in a new way can throw up better ways of doing things. There are many advantages to this way of thinking, across many areas of life:

There’s nothing to lose in trying this out as an experiment. Feel free to chalk up your successes in the comments.


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